Have often witnessed birthday celebrations at some popular restaurants, where the guests get their own cakes. Besides the cake-cutting after their meals, taking pics with smartphones, are only natural for those accompanying the "birthday boys or girls" of any age group. 😊
But have often wondered, how come some of the Managers or other senior staff, fail to react appropriately, to cash on at the special occasions, being celebrated at their restaurants?
Typically, the Managers or other senior staff, could come forward to greet the "birthday boys or girls", and offer some gift like a x% special discount on the spot on the total invoice value, or a "Be our special guest" voucher which entitles a meal for two, at say 50% discount etc? Besides, encourage those taking pics to post the same at Instagram or Facebook etc under xyz restaurant, with a line "must try abc cuisine".
Those guests who actually do it on the spot, and show it to the Managers could be entitled to some "reward points", which are instantly communicated to them via sms or whatsapp. These reward points could be redeemed any time within a year.
Then, using their CRM systems, they can keep a track of their next birthdays and ensure at least a warm greeting to them on those special days. Whether or not this would translate into repeat visitations from those valued guests, is another matter, but at the very least, it would ensure a top-of-the-mind recall for their restaurants, which would definitely translate into a wider "word-of-the-mouth" publicity, and which in turn can lead to better footfalls, something badly needed in this age of Zomato and Swiggy led food deliveries.
Of course, same holds true for those celebrating other special occasions, like their wedding anniversaries etc😊
But have often wondered, how come some of the Managers or other senior staff, fail to react appropriately, to cash on at the special occasions, being celebrated at their restaurants?
Typically, the Managers or other senior staff, could come forward to greet the "birthday boys or girls", and offer some gift like a x% special discount on the spot on the total invoice value, or a "Be our special guest" voucher which entitles a meal for two, at say 50% discount etc? Besides, encourage those taking pics to post the same at Instagram or Facebook etc under xyz restaurant, with a line "must try abc cuisine".
Those guests who actually do it on the spot, and show it to the Managers could be entitled to some "reward points", which are instantly communicated to them via sms or whatsapp. These reward points could be redeemed any time within a year.
Then, using their CRM systems, they can keep a track of their next birthdays and ensure at least a warm greeting to them on those special days. Whether or not this would translate into repeat visitations from those valued guests, is another matter, but at the very least, it would ensure a top-of-the-mind recall for their restaurants, which would definitely translate into a wider "word-of-the-mouth" publicity, and which in turn can lead to better footfalls, something badly needed in this age of Zomato and Swiggy led food deliveries.
Of course, same holds true for those celebrating other special occasions, like their wedding anniversaries etc😊