Banks could explore tie-ups with a reputed consultancy organization/s, to handhold some of their corporate loan borrowers, to enable them make effective and efficient use of the loans, as well as guiding them towards path of desired progress.
The associated consultancy organization/s can keep the relevant bank/s, posted regarding the overall progress of such loan borrowers from time-to-time, so that there are no negative surprises when it comes to repayment of such loans.
Those corporate loan borrowers which agree to avail such services by such reputed consultancy organization/s, can possibly be extended loans at a preferred rate of interest, due to relatively low risk element of defaulting or turning into NPAs, whether due to genuine reasons or otherwise.
Thus, while such a tie-up can prevent some corporate loan borrowers of such banks, from turning to NPAs, thus proactively addressing "twin balance sheet" problem, it would also help such loan borrowers avoid insolvency related procedures, which may even threaten the very existence of their respective business.
On a positive note, some of such borrowers can also be hand-held towards a better path to progress, which over a period of time could also benefit the relevant bank/s, by giving them confidence to increase their exposures to such entities with relatively lesser degree of risk. This would also ultimately significantly contribute towards our overall economic progress, via giving a boost to employment and aggregate demand.
And for the associated consultancy/s, the benefit would chiefly be in terms of greater market penetration, besides adding to its revenues through consultancy fees from that bank/s, as well as from those corporate loan borrowers which agree to avail of their services.
Some key strategies could be as follows:
a) Empowering their premium customers to feel special, by enabling them to select special appearances (both external and internal) of their cars, via various feasible options on their apps or website,
b) Rewarding their premium customers via rewards program on every transaction – from buying a car to getting it serviced, and from buying accessories to even referrals,
c) Enriching the rewards program by exploring opportunities for cross-promotions with some leading brands, which cater to the aspirations of same premium customers. Such a strategy would enable better fulfilment of overall aspirations of such premium customers,
d) Initiating “Customer as a co-worker” step, to elicit feedbacks as well as suggestions from their premium customers via an app or website. Valuable suggestions could be implemented and duly appreciated. This should enable further strengthening of the brand value of such luxury car makers,
e) Individuals/families/establishments/corporates owning more than one model of such car brand, could be categorized under special categories, say for example - “Bronze, Silver, Gold, Platinum” etc depending on the value/number of cars they own, and privileges under each category be worked out accordingly, and
f) Re-imagining customer relationship, by organizing orientation sessions both online and offline, based on the feedbacks from company authorized workshops. Besides #wewantyousafe campaign, focusing on the critical importance of safe driving practices, simple precautions to address common defects/problems found in cars which come for servicing/repairs etc could be key topics for such orientation sessions. This would be a further booster for ‘value for money’ feature for such car brands, and which in turn would enhance the loyalty factor via ‘word-of-mouth’ publicity.
And so on....