Premiumising WhatsApp :

To realize Mark Zuckerberg’s vision for WhatsApp, Kunal Shah could also consider ‘Premiumising’ it, in the Indian market, to begin with. Those WhatsApp users, who wish to avail this feature, could be made to pay a nominal annual subscription fee.
   
Features could include:

1.     A section – ‘Deals of the day’ on which various entities cutting across sectors and segments, could post their special offers/deals on a day-to-day basis. Such entities could include:

·       Key e-commerce/Quick commerce players like Amazon, Flipkart, Swiggy, Instamart etc,
·       Food delivery platforms, 
·       Financial institutions such as Public Sector Banks, Private Sector Banks, Foreign Banks and other regulated entities of the RBI,  besides Insurance companies,
·       Airlines,
·       Hospitality sector etc etc
 
All those entities desirous of reaching out to WhatsApp users, through this section, could be made to pay an annual subscription fee, besides a percentage of the deal so materialized, through this section.   

‘Cred’ can be given a preferential treatment for reaching out to WhatsApp users, without any annual subscription fee, but perhaps on revenue sharing basis.  

Key benefit for the WhatsApp users - getting all the deals/special offers on their respective WhatsApps itself, without having to visit multiple apps/websites etc. For such entities, the key benefit would be the kind of mileage and reach they would get, and at much economical price, besides, higher probability of getting good business,

2.     ‘Attractive Reward Points’ could to be worked out, to motivate the WhatsApp users use ‘WhatsApp Pay’ for such and other transactions. Such points could be redeemed through ‘Special Promotional Offers’, by the partner establishments of WhatsApp.

3.     For professional as well as personal needs, an AI feature, which acts as a personal assistant for all users can be added. For e.g. in a social group if someone posts :

“Looking a suitable match for my son/daughter ….”

Some weeks later, an AI prompt could suggest to that user, “Would you like to repeat this message in say X social group?” and/or the AI prompt could suggest, “Someone in some other group posted similar message using words …… Would you also like to rephrase your post similarly?”

Then, in a corporate/professional group, if someone posts:

“Today is the 25th of the month, I need all of you to post your quarterly progress reports by the close of business hours of 31st of this month.”

Now, if the 25th of next month happens to be a Sunday, then on the 24th of the month, an AI prompt could suggest, “Today is the 24th and tomorrow being a Sunday, would you like to repost that message as, “Today is 24th of the month, I need all of you to post your quarterly progress reports on the 31st of this month”, and /or the AI prompt could suggest “A better way of phrasing your earlier message …………, could be …… Would you like to consider the same?”  

And so on..