During the course of social interactions, a key question asked is, "Are you on Facebook, or Linkedin?" If the answer to this question is in the affirmative, then the next logical response is, "OK. I'll send you a friend request right away, and the connection is made right away via smartphones."
Gone are the days when exchanging business cards,or looking for a pen and paper to note the contact details of other person, was in vogue.
But notwithstanding this new narrative in establishing connections from offline to online, with the expectation that one could reach out easily to others via such social media platforms, what begets a serious considerations is the transformation in such social media itself, especially in Facebook.
Today, it seems to be rivaling one of its biggest competitors -Youtube, by pushing videos to its users, which may or may not be as per its users requirements.
Few years back, it was a strong conviction that, a presence and being active in such social media sites were a critical minimum requirement to stay relevant and prosper in this omni potent digital world. But today, individuals terminating their Facebook accounts, and some existing users drastically reducing the frequency of their logins do not raise eyebrows. Anything which once captured the imagination of millions has to succumb one fine day, to the ever potent 'law of diminishing returns.'
Mark Zuckerberg and his team would do well to remain focused and clued on just one question, "How can Facebook make a positive impact on the lives of its users?"
A broad question no doubt, but can be the only critical factor for it to remain steadfast in this ever growing world of startups, which can beat even the well established giants in their own game.
