Just recently, Reliance Industries and Walt Disney Co, joined hands to create a JV worth INR 70,000 crores, which is expected to wield a significant market influence in the broadcasting industry.
Well, media reports are quite ecstatic about this JV , which could give broadcasters like Sony, Zee, and OTT platforms "run for their money", as Reliance's Jio cinema content strategy with it's deep pockets, coupled with Disney-Hotstar's content treasure, could have this JV's ad-slot sellers literally ruling the ad-revenues segment, where broadcasters are concerned.
Undoubtedly, such kind of prognosis is a "no brainer". But the key aspect which has been overlooked is that, all such broadcasters are on a "content push" model. That is, their contents are streamed across channels, with the hope that their respective audience will remain glued to their TV sets etc, irrespective of their preferences or state of mind at that that particular point of time.
It is here that a platform like YouTube scores over and above all possible broadcasters. Simply because, this platform is based on a "content pull" model, where the audience can pick and choose the desirable content depending upon their respective moods or preferences at that particular point of time. Above all, across geographies and devices, subject to availability of a Wifi connectivity at least.
Now, is it possible for the Reliance-Disney Hotstar JV to match such a value proposition?
The real "lord of the broadcasting universe" will need such a vision.
Mark Zuckerberg should be smiling at this thought, as Reliance may knock at his doors anytime soon, to engineer such ultimate disruption. 😊
Well, media reports are quite ecstatic about this JV , which could give broadcasters like Sony, Zee, and OTT platforms "run for their money", as Reliance's Jio cinema content strategy with it's deep pockets, coupled with Disney-Hotstar's content treasure, could have this JV's ad-slot sellers literally ruling the ad-revenues segment, where broadcasters are concerned.
Undoubtedly, such kind of prognosis is a "no brainer". But the key aspect which has been overlooked is that, all such broadcasters are on a "content push" model. That is, their contents are streamed across channels, with the hope that their respective audience will remain glued to their TV sets etc, irrespective of their preferences or state of mind at that that particular point of time.
It is here that a platform like YouTube scores over and above all possible broadcasters. Simply because, this platform is based on a "content pull" model, where the audience can pick and choose the desirable content depending upon their respective moods or preferences at that particular point of time. Above all, across geographies and devices, subject to availability of a Wifi connectivity at least.
Now, is it possible for the Reliance-Disney Hotstar JV to match such a value proposition?
The real "lord of the broadcasting universe" will need such a vision.
Mark Zuckerberg should be smiling at this thought, as Reliance may knock at his doors anytime soon, to engineer such ultimate disruption. 😊