My vision is to re-imagine
'Facebook' by making it the ‘first port of call’ for anyone seeking help, such
as:
- An individual seeking employment opportunities,
or fame, or recognition,
- Start-ups desirous of reaching out to potential
investors or customer base in a highly cost effective manner, or
- Businesses seeking to reach out to their intended
target audience through focused communication strategies etc.
This can be accomplished
through some strategic initiatives, such as:
- Re-imagining recognitions and appreciations on
one’ posts which currently are generally limited to ‘likes’ and ‘comments’
or ‘shares’ through one’s own circle of friends on Facebook. Let’s create
a “Hall of Fame” on Facebook, where certain individuals or
groups who have surpassed certain standards in their respective fields are
granted recognition on this coveted platform,
- Re-imagining interactions in this platform which
currently are limited to one’s circle of friends, except perhaps comments
on certain news items by reputed publications. Let’s allow any
worthwhile post to be accessed by even those who are not a part of one’s
friend circle by creating a section where some worthy posts can be placed
and viewed by any one who is interested. Certainly, this can facilitate
interactions between those who are not connected to each other on
Facebook,
- Re-imagining motivations to post something
meaningful on this platform. Going beyond the number of ‘likes’ ‘comments’
or perhaps ‘shares’ of one’s posts from one’s own circle of friends. This
unfortunately has started yielding diminishing returns, as it has been
observed that some members have either reduced the frequency of their
visits to Facebook or have discontinued their Facebook account altogether.
As mentioned above, let’s allow any worthwhile post to be accessed by even
those who are not a part of one’s friend circle by creating a section
where some worthy posts can be placed and viewed by any one who is
interested. Certainly, this can facilitate interactions between those who
are not connected to each other on Facebook which can be an important
motivator,
- Re-imagining the way businesses connect with
their target audience. For example, by organizing contests on Facebook by
such businesses, to guage extent of awareness or familiarity of sample of
their target audience, their feelers, opinions, perceptions etc. with
regard to the products/services of such businesses. Attractive
prizes could be sponsored for those members who offer useful insights and
suggestions to such businesses,
- Re-imagining hiring techniques by some of the
progressive corporates. For example by organizing contests on
Facebook to guage the analytical abilities and attitudes of their
potential talent pool. Such identified talent can serve as a valuable
resource pool for such progressive corporates who can be
considered at an appropriate time, and
- Re-imagining talent contests for the
entertainment industry on similar lines as above.
More of such innovative ideas
can be deliberated upon.
