Thursday, April 24, 2025

Art of making a top brand and then ruining that very business

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Satyam Computers, Kingfisher Airlines, Jet Airways, and now BluSmart Mobility, would make excellent case studies for Business school students, on "the art of making a top brand and then ruining that very business".

Two related subjects which be also be deliberated are that - are those CEOs who attain "superstar" status in the corporate world, one of the key risk factors for those very businesses, which have elevated them to such a status? What checks and balances need to be institutionalized, to ensure that they do not treat such businesses as their personal fiefdoms, and are truly committed to serve the interests of all their stakeholders, in a highly professional manner, taking into account the aspirations of all such stakeholders.

While the role of initial and subsequent financiers, Key Managerial Personnel, auditors, and the boards of such entities could face microscopic scrutiny as a post-mortem exercise, what should merit attention is - how could any reckless decision, with or without mala fide intention could be prevented, thereby saving the livelihoods of majority of the stakeholders, who may not have anything to fall back on immediately, when faced with such unfortunate circumstances.

Finally, there can be no doubt that a great brand will always have takers among investors and patrons, but are such "black events" in the corporate world not unmitigated disasters even for those aspiring promoters, who may have genuine intentions to raise funds, and attain a respectable name for their businesses and themselves, in the society at large? 😊