Mercifully, the Q-comm platforms have decided to do away with the "10 minute delivery" branding, courtesy the intervention of the Union Labour Ministry.
Yes, this was a pioneering disruption in the retail segment, which did catch the imagination of the consumers. Prompt/Instant gratification, gradually became a hygiene factor, from being that "WOW" factor, in the initial days of such delivery platforms.
But, the "10 minute delivery factor", was not really any 'sine qua non', where the platform preferences of the consumers were concerned. Delivery in 'X minutes', or even an hour or more, with prior intimation to the consumers concerned, was certainly not any "dissatisfying factor".
Now, the new branding by such platforms could be -"delivering responsibly and safely".
It is indeed a sad state of affairs to see some of the delivery agents, on their e-bikes and without the critical prospective gear like a helmet trying to hurriedly zig-zag on the roads, just to meet the promised deadlines for delivery, thereby exposing themselves to immense risks. This needs to be curbed at all costs.
Q-comm platforms could invite expressions of interest from their partners selling their wares on these platforms, to sponsor helmets and other protective gear, and allowing co-branding on such gears, besides a giving them prominence on their platforms.
That such an idea would also have its positive ramifications, on other commuters on the roads, by imbibing safe and responsible driving habits, is only too obvious. 👍 😊
