Monday, July 9, 2018

New Disruptions by Reliance Industries

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Reliance Industries Ltd's 41st Annual General Meeting, has put not only the telecom, but also e-commerce, and home entertainment players on notice.
While the likes of Airtel, Vodafone, Amazon, Walmart-Flipkart, Netfix, and other smaller players in such segments are likely to up the game with aggressive strategies to further consolidate their respective positions, the key strategy for RIL would be to get the first mover advantage in 5G connectivity, besides fixed broadband fibre connectivity to reach millions of households, not only in metros but in tier 2, 3, and 4 cities as well.
The state-of-the-art IT infrastructure with focus on data analytics, artificial intelligence, supply chain management systems, and customer relationship management systems are the critical minimum requirements, as RIL transitions from a mainly B2B entity to a B2C entity.
Further, the transition from an oil and gas behemoth to a telecom and e-commerce conglomerate is going to be big challenge for the third generation Ambanis, who will need to change the culture at RIL to meet the aspirations of the bright talent needed to spearhead such a massive transition, which would be the key to such a transition.
Now, the million dollar question is, "How long can the Walmart-Flipkarts and Amazons keep bleeding themselves just to keep their market shares?"
While RIL is a public listed company, is sensitive to the expectations of its shareholders, and norms of corporate governance, the e-commerce biggies are not so transparent in their financial disclosures as of now.
And finally, it has set its sight on education, healthcare, and education as well, courtesy 5G related technologies. What's left for others?

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