Without knowing exactly why did Ford and General Motors not succeed like Maruti and Hyundai in the Indian market, basic perception suggests that they needed to realize that now vehicles are more of "computer on wheels", thus needing constant R&D based on customer feedback, besides needing to adopt a high class service oriented mindset.
It's just not enough to leave the service aspect to the dealers, but rather requiring a constant connect with the end users by leveraging latest technologies, to guage their perception and needs.
And finally, like in a war where it pays to have strategic allies to help with intelligence inputs, air cover, logistics support etc, similarly in such a tough market scenario it pays to enter into strategic alliances with key focus on arriving at best possible overall value-proposition to the customer.
It's just not enough to leave the service aspect to the dealers, but rather requiring a constant connect with the end users by leveraging latest technologies, to guage their perception and needs.
And finally, like in a war where it pays to have strategic allies to help with intelligence inputs, air cover, logistics support etc, similarly in such a tough market scenario it pays to enter into strategic alliances with key focus on arriving at best possible overall value-proposition to the customer.
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