After
formally taking over as CEO of Twitter Inc, Parag Agrawal should first identify
regular users of Twitter as well as those who haven’t posted anything since
quite a while. Then, should reach out to both such sets of users and elicit
their feedback as to what they find attractive about Twitter and what they feel
is left to be desired.
Such
feedbacks should then be put into two baskets – positives and negatives. While
the positives need to be further strengthened, the negatives need to be worked
upon as to get such users into the positive territory as far as possible.
Based
on such feedback, he should set up a core team to identify the feasibility of
implementing such feedbacks, by prioritizing them accordingly.
As
and when any of such valuable feedback is implemented, and the positive results of
the same are visible, Twitter should introduce a “Hall of Fame” section, giving due recognition to the one who gave that
particular suggestion.
Of
course, this needs to be a continuing process and not just a one-off event.
Such
moves would make this platform truly democratic, and other results in terms of
better ad revenues, corporate sponsorships of certain features etc, would automatically follow, leading to better toplines and bottom lines, which the investors are
desperately waiting for.
Certainly, other initiatives such opinions from team members, thorough review and audits of all the core processes etc can go on side-by-side.
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