To get the necessary edge in the highly competitive hospitality space, besides their other strategies, luxury hotel chains could also consider evolving to ‘lifestyle service providers’.
Some of the action plans could include:
a) Creating a 'lifestyle ecosystem', by exploring strategic alliances with leading brands across both related and unrelated categories. Such as: reputed international airlines, multiplexes, apparels and other top-end fashion related players, premium car manufacturers, healthcare providers, beauty and other top-end grooming products/services etc. Besides cross-promotions on a quid-pro-quo basis, key objective should be to synergize their respective learnings and competencies, to better understand and collectively create that 'WOW' factor for their respective target audiences,
b) Enriching their rewards program by exploring participation with such partner brands, to delight their esteemed clientele,
c) Reimagining guest relationships, by organizing orientation sessions both online and offline, based on the guest feedbacks from various channels, and providing updates on the latest offerings across service offerings and properties. This could be a further booster for ‘value for money’ feature for such hotel chains, thereby furthering the loyalty factor,
d) Conceptualizing gift cards, positioned as ‘unique stress busters', which can be redeemed at any of the properties of such hotel chains, and for any service with special top-ups to live up to such positioning. Top-ups could also include some special offerings from the participating brands of the lifestyle ecosystem. Assuming an attractive lifestyle ecosystem is place on a quid-pro-quo principle, every individual patron of such gift cards, would have additional attraction of special offers extended by participating brands in the ecosystem,
e) Monitoring the usage of such gift cards, and providing feedback to the respective organizations which patronize such cards for their employees/business partners etc, regarding usage patterns, to enable them better target such gift cards to the intended beneficiaries. . Also eliciting feedbacks from such patron organizations, regarding the utility of such gift cards as perceived by their beneficiaries. Such two-way feedbacks can serve as a win-win-win proposition for such hotel chains, participating brands, and for patron organizations, and
f) Last but not the least, driving cost-efficiencies across the value chain, and enhancing value for the stakeholders, through a unified digital tool for such luxury hotel chains, on the lines of ERP/CRM/SCM. and with predictive analytics features built in. End objective should be enablement of necessary economies and efficiencies in the entire hotel chain, besides facilitating better understanding of both expressed and latent needs/desires of their esteemed clientele,
And so on....
Some of the action plans could include:
a) Creating a 'lifestyle ecosystem', by exploring strategic alliances with leading brands across both related and unrelated categories. Such as: reputed international airlines, multiplexes, apparels and other top-end fashion related players, premium car manufacturers, healthcare providers, beauty and other top-end grooming products/services etc. Besides cross-promotions on a quid-pro-quo basis, key objective should be to synergize their respective learnings and competencies, to better understand and collectively create that 'WOW' factor for their respective target audiences,
b) Enriching their rewards program by exploring participation with such partner brands, to delight their esteemed clientele,
c) Reimagining guest relationships, by organizing orientation sessions both online and offline, based on the guest feedbacks from various channels, and providing updates on the latest offerings across service offerings and properties. This could be a further booster for ‘value for money’ feature for such hotel chains, thereby furthering the loyalty factor,
d) Conceptualizing gift cards, positioned as ‘unique stress busters', which can be redeemed at any of the properties of such hotel chains, and for any service with special top-ups to live up to such positioning. Top-ups could also include some special offerings from the participating brands of the lifestyle ecosystem. Assuming an attractive lifestyle ecosystem is place on a quid-pro-quo principle, every individual patron of such gift cards, would have additional attraction of special offers extended by participating brands in the ecosystem,
e) Monitoring the usage of such gift cards, and providing feedback to the respective organizations which patronize such cards for their employees/business partners etc, regarding usage patterns, to enable them better target such gift cards to the intended beneficiaries. . Also eliciting feedbacks from such patron organizations, regarding the utility of such gift cards as perceived by their beneficiaries. Such two-way feedbacks can serve as a win-win-win proposition for such hotel chains, participating brands, and for patron organizations, and
f) Last but not the least, driving cost-efficiencies across the value chain, and enhancing value for the stakeholders, through a unified digital tool for such luxury hotel chains, on the lines of ERP/CRM/SCM. and with predictive analytics features built in. End objective should be enablement of necessary economies and efficiencies in the entire hotel chain, besides facilitating better understanding of both expressed and latent needs/desires of their esteemed clientele,
And so on....
No comments:
Post a Comment