Great to hear about Aditya Birla's flagship business - 'Grasim Industries' adding 'further colors' to the Rs. 80,000 crores Indian decorative paints industry via it's brand - 'Birla Opus'.
As per media reports, no paint company globally has ever launched in one shot - factories, operations, products, and services, at the kind of scale they are about to undertake.
Yes, their competition would certainly be getting their act together to defend their respective market positions.
To make a real impact in the highly competitive paints industry dominated by established players like Asian Paints, Berger etc, 'Grasim' would need a clear disruptive idea.
Positioning 'Birla Opus' as India's "first 100% environment friendly paint", through the use of environment friendly chemicals, could be a good bet. Furthermore, use of emerging technologies such as - AI, VR and AR embedded in an app, to let their target audience experiment with as many color combinations and textures online backed by AI based recommendations, before taking a final call to give their residences or offices a distinctive look without having to go overboard in expenses could also be considered.
Diversification into environment friendly chemicals, or acquisition of any such existing entity, could be a part of their strategy in line with suggested positioning.
And above all, by taking ideas from other industries which are pioneers in customer loyalty strategies, and implementing the feasible options, 'Grasim Industries' could further disrupt the paints industry. 😊
As per media reports, no paint company globally has ever launched in one shot - factories, operations, products, and services, at the kind of scale they are about to undertake.
Yes, their competition would certainly be getting their act together to defend their respective market positions.
To make a real impact in the highly competitive paints industry dominated by established players like Asian Paints, Berger etc, 'Grasim' would need a clear disruptive idea.
Positioning 'Birla Opus' as India's "first 100% environment friendly paint", through the use of environment friendly chemicals, could be a good bet. Furthermore, use of emerging technologies such as - AI, VR and AR embedded in an app, to let their target audience experiment with as many color combinations and textures online backed by AI based recommendations, before taking a final call to give their residences or offices a distinctive look without having to go overboard in expenses could also be considered.
Diversification into environment friendly chemicals, or acquisition of any such existing entity, could be a part of their strategy in line with suggested positioning.
And above all, by taking ideas from other industries which are pioneers in customer loyalty strategies, and implementing the feasible options, 'Grasim Industries' could further disrupt the paints industry. 😊
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