With both top-end movie theatres like PVRs etc struggling to win back audiences, and hospitality sector (except those in leisure or holiday destinations) struggling to win back guests, it would be great if both join hands to woo the same target audience.
Certainly, those movie-goers who can afford movie tickets worth a few hundred rupees, could as well be potential target audience for star-rated hotels as well. Thus, if both these segments undertake cross-promotional activities for each other's benefit, it could be of mutual benefit to each other.
Going further, both such businesses could conceptualize an eco-system, whereby the complimentary needs of the same target audience could be addressed by different businesses forming such an eco-system. Furthermore, cross-promotions by each such business would enable everyone to reap benefits from synergies evolving from such an arrangement.
The basic principle underlying such an idea is:
"Wherever the target audience of a business congregates, be it in any physical or any virtual environment, there exists scope for a targeted marketing activity, with an aim to address complimentary needs of such a target audience"
Certainly, those movie-goers who can afford movie tickets worth a few hundred rupees, could as well be potential target audience for star-rated hotels as well. Thus, if both these segments undertake cross-promotional activities for each other's benefit, it could be of mutual benefit to each other.
Going further, both such businesses could conceptualize an eco-system, whereby the complimentary needs of the same target audience could be addressed by different businesses forming such an eco-system. Furthermore, cross-promotions by each such business would enable everyone to reap benefits from synergies evolving from such an arrangement.
The basic principle underlying such an idea is:
"Wherever the target audience of a business congregates, be it in any physical or any virtual environment, there exists scope for a targeted marketing activity, with an aim to address complimentary needs of such a target audience"
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