\One of the key disruptions during the pandemic induced lockdown two years ago, has been the rise of "home-grown chefs" in the form of some enterprising home-makers and young talented single ladies, who have brushed up their culinary skills, and making use of their whatsapp groups to market their cuisines. Needless to add, some such cuisines are just amazing to say the least.
Some of them have gained tremendous popularity in their respective residential communities and beyond, and now enjoy 'top-of-the-mind' recall among most of their fellow residents. They have added advantages of being part of their social circles which are also their clientele, besides their cuisines are positioned as "home-made" which gives them a distinct advantage over the restaurants and other eateries in their neighbor-hood.
So, a call to any such "home-grown chefs" for any of their cuisine, solves dual purpose- of socializing, as well a being ensured of a personal attention from them for any special request made for any item of theirs. Of course, their whatsapp groups are a powerful marketing tool for them which is free.
This segment of "home-grown chefs" represents a significant challenge to various food related enterprises in the organized sector. They need to work on their PR skills to match the personal rapport enjoyed by such "home-grown chefs", besides ensuing continuous upgrades in their respective cuisines, with key emphasis on "health and hygiene".
Leading five-star hotels need to keep identifying promising start-ups in the culinary space, and work out exclusive relationships with them to ensure "better value-proposition" to their clientele. All efforts need to be made to avoid the perception of "monotony" in their culinary offerings among their clientele.
Some of them have gained tremendous popularity in their respective residential communities and beyond, and now enjoy 'top-of-the-mind' recall among most of their fellow residents. They have added advantages of being part of their social circles which are also their clientele, besides their cuisines are positioned as "home-made" which gives them a distinct advantage over the restaurants and other eateries in their neighbor-hood.
So, a call to any such "home-grown chefs" for any of their cuisine, solves dual purpose- of socializing, as well a being ensured of a personal attention from them for any special request made for any item of theirs. Of course, their whatsapp groups are a powerful marketing tool for them which is free.
This segment of "home-grown chefs" represents a significant challenge to various food related enterprises in the organized sector. They need to work on their PR skills to match the personal rapport enjoyed by such "home-grown chefs", besides ensuing continuous upgrades in their respective cuisines, with key emphasis on "health and hygiene".
Leading five-star hotels need to keep identifying promising start-ups in the culinary space, and work out exclusive relationships with them to ensure "better value-proposition" to their clientele. All efforts need to be made to avoid the perception of "monotony" in their culinary offerings among their clientele.
No comments:
Post a Comment