Friday, June 16, 2023

Reimagining F&B outlets in leading hotel chains

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Imagine you are sitting at home, getting bored. Desperately wanting to go out for a meal, and try something different.
 
But there’s a catch. You are too health conscious, and are on self-imposed dietary restrictions, like avoiding too much fats, spices, carbohydrates. Besides, pampering your taste buds, you need to pamper your health as well.
 
You have downloaded an app of a leading hotel chain, having presence all over India as well as in several other countries. You open this app, and press/type or speak-out the option - “health friendly cuisines”. Pat comes few culinary options with their key ingredients, pictures, prices, and the feedbacks from those guests, who have sampled the same. Possibly, reviews as well by some nutritionists regarding the positive impact of those culinary items on one’s health. Some of such culinary options suggested could be those, which have been developed by the Chefs of such a hotel chain in some other city or other country. And of course, the production techniques have been disseminated perfectly, to Chefs in all other locations.    
 
You choose one or some items, make some advance payment on the app itself, and proceed to a particular outlet in that hotel for a meal especially prepared for you as per your preferences.
 
Next time, as and when you open that app, it showcases latest options from other outlets as well in that hotel chain, which have been successfully developed subsequently, and are highly recommended by nutritionists, besides other guests who have sampled the same.
 
Or, you are just sick and tired of having the same types of desserts, and wish to try out something different, which is a real “mood-enhancer” for you, but at the same time caters to your calorie conscious nature. Well, either type out or speak out “mood enhancing desserts within X calories”, in that app. Pat comes some options on similar lines as above. Again, you choose some item/s make some advance payment on the app itself. Then proceed to a particular outlet in that hotel for indulging in such “mood enhancers”, without going overboard in your calorie intake.      
  
And so on….
 
With generative AI tools like ChatGPT gaining wide acceptance, such apps can also have bots which can engage in conversations with their guests, gauge their preferences based on their past orders, thoughts as revealed in the chats, recommend customized cuisines, with their key ingredients, opinions of some nutritionists regarding their beneficial effects on health, and the respective prices.

And above all, with such kind of a disruption, the kind of WOW factor being created, for the patrons of such progressive hotel chains can be well-imagined.   
 
Of course, strong backward integration with the right data sets, and right algorithms to pull the right data from their data lake, and then process them accordingly to deliver the right output to each guest, hold the key to success to such an idea.

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