By releasing a Twitter clone, under the brand name 'Threads', Meta has started with a big disadvantage, notwithstanding this app garnering more than 10 million signups in the first seven hours of its release.
Simple fact : who prefers a a look-alike when the original is live and kicking ?
While competition is always welcome, the killer strategy is not to be perceived as a clone, but as a much better version which is several notches above the original, in terms of its functionality and usage.
Meta should have ideally worked on reviving the dwindling fortunes of Facebook, which is facing "law of diminishing returns", after the rising popularity of its two other properties - Whatsapp and Instagram, and post the same, should have identified the right gaps to be filled up via 'Threads'.
Yes, users of Instagram can port their followers on Threads, besides creating their own communities on the said platform. But is that a sustainable killer idea to take on Twitter?
Now, for avid users, Twitter will remain the first preference, unless Elon Musk doesn't really push them hard to boycott the platform. But, by appointing Linda Yaccarino as the CEO to focus on improving relationships with patron brands, Musk seems to be all set to spearhead fortunes of Twitter, which has seen significant decline in its ad revenues.
Meta's top brass needs to fight very hard to get over the perception of 'Threads' being a clone of Twitter, and keep a constant vigil via AI related technologies, on the pulse of it's users and patron brands, to sense their changing moods.
Armed with such insights, they need to come up with new features which bear no resemblance to Twitter, before anyone can even say WOW 😊
Simple fact : who prefers a a look-alike when the original is live and kicking ?
While competition is always welcome, the killer strategy is not to be perceived as a clone, but as a much better version which is several notches above the original, in terms of its functionality and usage.
Meta should have ideally worked on reviving the dwindling fortunes of Facebook, which is facing "law of diminishing returns", after the rising popularity of its two other properties - Whatsapp and Instagram, and post the same, should have identified the right gaps to be filled up via 'Threads'.
Yes, users of Instagram can port their followers on Threads, besides creating their own communities on the said platform. But is that a sustainable killer idea to take on Twitter?
Now, for avid users, Twitter will remain the first preference, unless Elon Musk doesn't really push them hard to boycott the platform. But, by appointing Linda Yaccarino as the CEO to focus on improving relationships with patron brands, Musk seems to be all set to spearhead fortunes of Twitter, which has seen significant decline in its ad revenues.
Meta's top brass needs to fight very hard to get over the perception of 'Threads' being a clone of Twitter, and keep a constant vigil via AI related technologies, on the pulse of it's users and patron brands, to sense their changing moods.
Armed with such insights, they need to come up with new features which bear no resemblance to Twitter, before anyone can even say WOW 😊
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