Some years back, at a social get-together, I met one of the top film makers of Bollywood. He revealed that in quite a few cases, when a film is first conceptualized by way of a script, it is something else. Then, before the shooting even begins, it undergoes some changes to meet the requirements of some important stakeholders, and then during shooting there are again some other changes, and finally when it is released there are yet some more changes.
Media is indeed buzz with thoughts regarding ways to revive the glorious days of Bollywood in particular, and Indian film industry in general.
While our films today may have made quantum leaps in technical aspects as compared to what prevailed decades ago, yet they do seem to be sorely lacking in great storylines, glamour quotient, soul stirring lyrics and music etc as compared to what we got decades back. It's no surprise that in quite a few singing reality shows, kids prefer singing some chartbusters of yesteryears, perhaps when their parents were toddlers or yet to be born.
Top stars do have all the right to demand astronomical fees, if they are indeed so confident that it's they who can drive masses to the movie halls by themselves. But they would do well to realize for their own survival, that it's the overall ecosystem involved in a film production, that accounts for their success.
Going by the massive success of some films made in south of Vindhyas in the north of Vindhyas, besides in some key overseas markets, it's now time for a pan-India Film Association to take root, to rework the entire business model to revive that golden era.
This should also include strategies such as - talent scouting, storylines, minimal or preferably nil changes after a script is finalized, profit-sharing instead of astronomical fees paid upfront, and above all time bound completion of films etc.
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